Thu, Dec 15, 2011 In US, people today spend more time using their mobile apps on their smartphones rather than browsing internet on mobile or desktop computers. Users spend an average of 81 minutes everyday using mobile apps while they spend 74 minutes every day browsing the web, according to a new study. The analytics From the 81 minutes on an average that users spend using cell phone apps, 47% of their time is spent on various games app, 32% is spent on social media related mobile apps, 9% on news apps and the remaining 7% on entertainment apps. The study was conducted by Flurry, which is an analytics company. The company said that this was the first time that native apps have taken up more time of users compared to web browsing. The data is more remarkable considering the fact that it took a little less than 3 years for native mobile apps for achieving this usage level. This was mostly driven by the Android and iOS platform popularity. Facebook It is also interesting to note that Facebook has increasingly taken the share of the time spent online. from the 74 minutes on an average that users spend on the web, 14 minutes are spent on Facebook, coming to 1/6th of their overall internet time. The recent leak of Project Spartan of Facebook reveals that it is an effort to run mobile applications within the service over and above the Safari browser to disintermediate Apple. Therefore, it appears that Facebook is trying to counter Google and Apple’s increasing control over consumers as the usage of mobile apps proliferates. With the usage of interactive media continuing to shift to mobile apps from web, it is quite certain that Google, Apple and Facebook will significantly expend their resources to make sure that a single company will not be able to dominate the direct consumer relationship.