Thu, Dec 15, 2011 Everyone today carries a mobile to remain connected on the go. Given below are a few reasons why you must create a mobile website this year: 83 million users today use mobile web The state of the Media Nielson report says that 83 million individuals use mobile web, an audience that you cannot ignore. Smartphones are outselling computers According to IDC, the sales of smartphones in 2010 rose up by 87%, outselling computers. Mobile sites can reach your target market Mobile apps are good but they do have their drawbacks. First, you will have to create mobile apps for every targeted platform and they will need to be installed. Mobile sites do not need any such tasks. Smartphone traffic can boost your web traffic Your overall traffic will be higher since your mobile site will be accessible to more people. Mobile traffic for most sites grew by at least 50% this year With more mobile phones, there are more mobile users and therefore you can expect higher traffic. In 3 years, there will be more users of mobiles Compared to internet users, mobile users will be more in 3 years, making it important for you to have a mobile site. Your site may be impossible or hard to use on cell phones Your normal website may not be accessible on mobiles and therefore it would be important to create an optimized mobile site 43 million individuals use their mobiles to check e-mail Get the attention of your target market through emails. Your competitors will go mobile if you don’t You will be left behind when your competitors go mobile and you don’t. Mobile sites give you the chance to reach your target market on the go Provide company information to your audience on the go through mobile sites.