Thu, Dec 15, 2011 With everyone going mobile today, it has become extremely necessary even for small companies to have an iPhone mobile app for their company. Given below are a few reasons why. Evolution- Evolving your company based on current trends is important. It is necessary to be prepared to adapt to the new technology. By adding mobile adaptability to your new marketing strategy, you will be able to reach out to your audience in a cost effective way, which is one huge advantage you cannot miss out on. Build relationships- cell phones offer a personal relationship between consumers and businesses. When your company goes mobile, consumers will be able to download your mobile apps and carry you with them. You can enhance your brand easily with an iPhone mobile appand differentiate your brand from the competitors while enjoying an outlet for communication with customers. Push notifications- mobile apps provide you a chance to reach your consumers anywhere and at anytime. These are similar to text messages because once your consumers download your app you can easily push messages about updates, special deals and events about your company to anyone. Engagement and entertainment- mobile apps are fun for smartphone owners since they entertain and engage consumers. While waiting in the queue, between classes or anywhere, users check out new apps to cure boredom and get entertained. Integration- it would be a good idea for any type of business to design the mobile apps for the company in a way that it can integrate your social media sites and blogs. Your audience can then access these sites through the mobile app with just a simple touch and stay on top with what is happening within your company at all given times.