Thu, Dec 15, 2011 AppLite is a do-it-yourself iPhone and Android mobile web app builder. AppLite allows any company big or small to easily create, manage and distribute their very own mobile web app. The service is online and requires no technical knowledge whatsoever. The other great feature is that you are able to build your entire web app without signing up or pay a cent until you are happy. With the current growth of smartphones, every business should have a mobile presence. Today, the cost of building and maintaining an app is extremely expensive, making it hard for every medium and small company to get onto the ladder. This is where AppLite comes on. AppLite is an online service, which easily guides the user through the 5 steps to build an app. Online the customer is able to manage all the content for their app in a centralized place with no waiting for the app to get updated. Once a change is made the customer sees the result. What functionality comes with every app? The platform allows businesses to customize an iPhone or Android web app within minutes; to exactly the way they want their app to look – the design features include Icons, home page, background, banner colours and many more options. The app builder also supports functionality such as latest news/ RSS feeds, photo gallery, event calender, direct calling, Facebook/ Twitter connectors, Location based services, specials board and much more. Small businesses are able to edit their apps from any Internet based computer, iPhone or tablet PC. AppLite is delivering a web based mobile app, which means there is no submission to the Apple or Google app store making it really simple to make changes on the fly. Each customer will also get full access to the content management system where they are able to edit and manage the app.